AEO Style Lab
An interactive eLearning module introducing a service innovation at AEO
Context: CMU 18 Fall Service Design
Client: American Eagle Outfitters
Tools:
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Articulate Rise 360 (Authoring)
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Sketch (Visual Design)
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Camtasia (Screencasting)
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Ani Maker (Animation)
01 PROJECT HIGHTS
Highlight 1: Hook
There is an introductory video at the beginning of this eLearning module to hook learners' attention.
Learning Science Justification:
Goal orientation is one of the most important principles for adult learners.
Highlight 2: Rich Learning Interactivity
Various learning activities like card flip, click and reveal
Learning Science Justification:
Engage learners in elearning
Highlight 3: Branching Scenario
Assessment takes the form of daily conversation that sales people may meet. The scenario diverges as learners choose different options.
Learning Science Justification:
Authenticity boosts learning and improves transfers